Detective Duck – Media Kit

Undoubtedly, you are aware that October is World Mental Health Month. As part of this, LIVIN is launching an incredibly unique and exciting mental health initiative called Detective Duck, which is a 4-part animated series.

Drawing inspiration from shows like ‘Bluey,’ ‘The Simpsons,’ and ‘Ren and Stimpy,’ each episode is approximately 2 minutes long, skillfully blending humor, heart-warming moments, and educational content to provide a compelling and impactful mental health experience.

Join Detective Duck and his flock of feathered friends on an engaging and enlightening adventure as they navigate the complexities of mental health, unravel mysteries, and deliver valuable lessons that we all should learn.

Did you know?

• Almost 50 percent of people will experience mental ill-health at some time in their life (this could be you or the person sitting next to you).
• Approximately nine lives are lost to suicide every day in Australia.
• 50-60 percent of people with a mental illness DO NOT seek professional help, largely due to the stigma surrounding mental health.
• The good news! For the majority of people who reach out for professional support, they start to feel better.

How you can get involved:

• Share the Detective Duck trailer and social media tiles – media kit attached.
  • Be sure to mention or tag us on your preferred social media platform so we can re-post it.
  • Suggested copy is also in the media kit attached. We have made it super easy for you.

• Check out our Detective Duck campaign landing page (https://www.livin.org/detectiveduck) where you will find:
  • Detective Duck TRAILER – shareable now!
  • From October 1st, all 4 episodes of Detective Duck will be released and live on our campaign landing page:
    • Episode 1: QUACKED 
    • Episode 2: DUCK DOWN
    • Episode 3: QUACK TO WELLNESS
    • Episode 4: IT AIN’T BEAK TO SPEAK
  • Links to our updated Getting Help Page

For more information, check out the attached media release. You can also follow our social channels where we will be sharing Detective Duck campaign highlights.

Share the duck out of this. It might be just what someone in need should see. Timing is crucial!  

Campaign Landing Page – Click here

Campaign Assets  – Click here

Campaign Copy – Click here

#livin #itaintweaktospeak #detectiveduck

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